Luxury Paver Patio Hardscaping Craftsmanship
For Hardscaping, Paver & Concrete Companies · $1M–$3M Revenue

More Qualified Appointments
on Your Calendar.

We help hardscaping, paver, and concrete companies get more qualified appointments on their calendar with targeted paid ads, a strict lead qualification process, and an appointment booking system.

Book a Strategy Call See the Results
What This Changes
$50K+
Closed from a single project. Las Vegas hardscaping client.
$180K
Pipeline built in 90 days. Anaheim concrete company.
Zero
Dependence on referrals once your system is live
The Real Problem

Referrals Are Not a Business. They Are a Bet.

  • Your pipeline goes quiet the moment you get busy, then you scramble when jobs finish
  • You compete on price because clients found you, not you finding them
  • Your crew size is capped by how many jobs referrals can feed
  • One slow season or one referral source drying up can crater the year
  • You have no control over who contacts you or when
"I was booked out three months, then suddenly nothing. I had no idea where the next job was coming from. I did not have a business. I had a hustle."
The reality for most owner-operators at $1M to $3M
How It Works

Four Steps from Chaos to Consistent Pipeline

No guesswork. No vague deliverables. This is the exact sequence every client goes through.

01

Audit and Strategy Session

We map your current pipeline, ticket sizes, ideal client profile, and market geography. No assumptions. We build your campaign on real business data.

02

Campaign Build

We build your Meta and Google ad campaigns from scratch. Targeting, creative, copy, and landing pages designed for your service area and ticket size.

03

Launch and Optimize

We go live, monitor daily, and cut what does not perform fast. No month-long wait before changes. Data-driven decisions, every week.

04

Scale the Winners

Once we have a campaign producing profitable leads, we scale spend on the winners. Your cost per acquired job goes down as volume goes up.

Straight Talk

This Is Not for Everyone

We work with a small number of clients at a time. Before you book a call, be honest about where you are.

This Is for You If...
  • You are doing $1M to $3M in revenue and want to grow without adding more chaos
  • You have a crew that can handle more work and just need the jobs to fill them
  • You are tired of competing on price with contractors half your quality
  • You understand marketing is an investment, not an expense, and you can commit to a minimum 90-day window
  • You respond to leads within the hour and have a sales process in place
  • Your minimum project value is $8,000 or higher
This Is Not for You If...
  • You are under $500K and do not yet have the crew capacity to take on more jobs
  • You want a guaranteed ROI on week one, good marketing takes data, and data takes time
  • You cannot follow up with leads quickly, slow follow-up kills the entire campaign
  • You take every job regardless of size, we build campaigns for specific ticket targets, not volume
  • You have had bad experiences with agencies before but are not willing to approach this differently
  • You are looking for the cheapest option, we are not it, and we are not apologizing for that
Case Studies

Real Projects. Real Revenue.

Two campaigns, two markets, one consistent outcome: contractors who stopped waiting for the phone to ring.

Active Campaign
Las Vegas, Nevada / Design-Build

One campaign. One project. $50,000 closed.

This client had a strong reputation locally but was running entirely on referrals. When work slowed, they had nothing to fall back on. We built a targeted Meta campaign focused on high-income zip codes. The first 60 days produced a single job that closed at $50,000.

$50K
Single project revenue
60
Days to first close
4.2x
Return on ad spend
Meta
Platform used
Active Campaign
Anaheim, California / Hardscaping and Concrete

$180,000 in pipeline built in under 90 days.

A hardscaping and concrete company in a saturated Southern California market. They had the crew, the equipment, and the skill, but were fighting over the same referral pool as every other contractor in the area. Three months in, they had a full pipeline and turned down two jobs for being below their ticket threshold.

$180K
Pipeline value built
90
Days to full pipeline
2
Jobs turned down (below threshold)
Google
Platform used
Our Core System

The 3-Part Appointment Engine

We do not sell vanity clicks or unvetted leads. We build a complete 3-step engine that delivers qualified appointments directly to your calendar.

01. Targeted Paid Ads

Custom Meta and Google ad campaigns reaching affluent homeowners in your service area who are ready to invest in high-ticket hardscaping, paver, or concrete projects.

02. Qualification Process

A rigorous intake filtering system that screens out price shoppers and tire kickers before they reach your desk. You only talk to homeowners with real budget.

03. Booking System

An automated appointment booking engine integrated into your calendar. Qualified homeowners schedule sales calls directly on your calendar without phone tag.

Conversion Landing Pages

High-converting landing pages engineered specifically to build authority, present your past projects, and convert paid traffic into confirmed appointments.

Weekly Reporting & Optimization

No vanity metrics. Clear weekly tracking of ad spend, qualified appointments booked, cost per appointment, and continuous campaign optimization.

Calendar & Threshold Scaling

As your calendar fills, we scale winning ad sets and raise your minimum project threshold so your crew works strictly on higher-margin projects.

Full Infrastructure Support

Other Services & AI Systems

Beyond our core paid appointment engine, we build, maintain, and automate the complete digital infrastructure for your hardscaping or concrete company.

Website Design & Development

Custom, high-speed websites engineered to showcase your portfolio, build instant trust, and drive homeowner inquiries.

Campaign Landing Pages

Dedicated landing pages engineered specifically to convert paid ad traffic into confirmed appointment bookings.

Search Engine Optimization (SEO)

Organic search optimization targeting high-intent local homeowners searching for hardscaping, paver, and concrete work.

Leonardo Munoz, Founder of Marketing Genius INC
Leonardo Munoz
Founder, Marketing Genius INC
The Founder

Built by Someone Who Has Seen Both Sides

I did not come from marketing. I came from watching hardworking people build things with their hands and wondering why the business side never seemed to work in their favor.

Growing up around construction, I saw how talented operators (people who could pour a perfect driveway or build a retaining wall that lasts decades) were constantly fighting for jobs that should have been coming to them naturally. The work was never the problem. The visibility was.

I taught myself paid advertising the hard way: testing, losing money, learning, and rebuilding until I understood what actually moves the needle for service businesses. Not theory. Not tactics from a course. What works in the real world, with real budgets, in real competitive markets.

I started Marketing Genius INC with one focus: hardscaping, paver, and concrete companies between $1M and $3M, operators who have proven they can deliver quality work but have not cracked how to create consistent demand for it. That is the gap I exist to close.

Specialization
Hardscaping, Paver and Concrete
Target Client
$1M to $3M Revenue Operators
Channel Focus
Meta Ads and Google Ads
Approach
Data-Driven, No Guesswork
Questions

Honest Answers.

If you have a question not answered here, bring it to the call. There are no dumb questions when you are about to invest in your business.

  • The first 30 days are setup, targeting, and data collection. Most clients see their first qualified leads in weeks 3 to 4. By day 60 we typically know what is working and can scale it. Committing to 90 days gives us enough data to optimize properly.

  • We recommend a minimum of $2,000 per month in ad spend, separate from our management fee. This gives us enough data to test, optimize, and find what works in your specific market. Lower budgets produce too little data to optimize intelligently.

  • No, and if an agency guarantees specific results, walk away. We guarantee we will build campaigns intelligently, optimize weekly based on data, and be transparent about what is working. What we cannot control is your closing rate, your response time, or market conditions outside your service area.

  • Most of the time when ads did not work, the real problem was generic targeting, weak creative, a landing page that was not built to convert, or not giving it long enough. We will audit what you ran before and tell you exactly what went wrong. A bad experience with one approach does not mean the channel is broken.

  • No. After onboarding, your main job is following up with leads quickly and showing up to a weekly check-in call. We handle the rest. That said, your feedback on lead quality matters. The more you tell us which leads converted and why, the faster we can sharpen your campaign.

  • Currently we work exclusively with companies operating in the United States. Our targeting, market knowledge, and benchmark data are built around US homeowner behavior and regional markets.

Ready to Build a Pipeline?

Book a Free Strategy Call

30 minutes. We will look at your current pipeline, your market, and your goals. We will tell you honestly whether paid advertising makes sense for your business right now. No pitch, no pressure.

Book the Call

We work with a limited number of clients at a time. If you are not a fit, we will tell you that on the call too.